Krabu Grupp has developed a new AI-powered chatbot for Estonia’s official tourism website, visitestonia.com, the country’s most important international information channel for travelers. The portal is visited annually by millions of users from over 100 countries, making it one of the key digital gateways for discovering Estonia worldwide.

The new AI chatbot helps users quickly and easily find information about destinations, events, activities, and travel opportunities in Estonia. The chatbot is visible on every page of the tourism website and activates automatically after scrolling, offering an interactive, personalized, and 24/7 accessible experience.

“Our goal was to create a tool that makes discovering Estonia simpler and more inspiring. The AI can answer questions in real time and supports Visit Estonia’s mission to attract more informed and interested visitors to the country,” said Kirill Krabu, CEO of Krabu Grupp.

“The chatbot makes the Visit Estonia tourism website even more user-centric and convenient. It helps users find information and inspiration for discovering Estonia—whether it’s exciting places, cool events, or holiday ideas. The bot answers questions and searches for information in Estonian, English, Finnish, German, and Latvian, depending on the language of the Visit Estonia page where the chatbot is accessed. The solution developed in collaboration with our development partner Krabu Grupp is a great help for tourists in receiving high-quality information in real time, and we’re happy to see that the bot is already being actively used,” said Esta Raudsep, Service Manager for the Tourism Information System at Visit Estonia.

The chatbot is designed to match Visit Estonia’s visual identity and follows best practices in accessibility and mobile usability. Its interface responds to the user’s network connection, displays localized messages, and ensures smooth interaction on both desktop and mobile devices.

Krabu Grupp continues to develop innovative solutions by combining software development, artificial intelligence, and design to deliver meaningful user experiences and strengthen Estonia’s reputation as a digital nation.